Co-driven by Miikka Anttila, Latvala took the lead on Friday’s third stage and gradually pulled clear at the wheel of his Ford Fiesta RS WRC, reaching the finish in Cardiff with an advantage of 27.8s.
Sebastien Loeb beat Latvala’s factory Ford team-mate Petter Solberg in a thrilling fight for second place, although the Citroen driver’s sequence of wins - which dates back to Philips Rally Argentina at the end of April - is now over.
Behind fourth-placed Mads Ostberg, who was hampered throughout the final day by an engine misfire, Mikko Hirvonen fought back from a frustrating rally to win the event-closing Power Stage. The result means only Loeb and Citroen team-mate Hirvonen can fight for the WRC drivers’ title on the final three rounds.
“This is a fantastic feeling,” said Latvala. “It’s one of my favourite rallies, I won it last year and it feels amazing to win again after such a big battle. To be honest this victory is for the team. They have done so much work on the car and it was working so well on this rally. I was really happy with the set-up and it was a great performance. I had some doubts after Rally Finland but to come back strong like this is really good for the championship.”
Frenchman Loeb’s capture of second came after an epic scrap with Solberg with the pairing swapping position on three occasions on the final day. Solberg started the last stage 0.1s ahead but was unable to prevent Loeb from moving in front. “I would liked to have beaten him but I lost too much time in the morning,” said Solberg. “I’m very happy for Ford but first and third should have been first and second.”
Russia’s Evgeny Novikov moved into sixth when M-Sport team-mate Ott Tanak tore the front-right wheel off his Fiesta on the repeat of the Port Talbot stage. Thierry Neuville marked his Rally GB debut by finishing seventh following an error-free performance by the Belgian youngster.
Matthew Wilson was eighth on his first start in the WRC since Rallye Monte-Carlo in January. Martin Prokop finished ninth with Nasser Al-Attiyah claiming the final drivers’ championship point when Chris Atkinson was delayed completing the last stage after damaging the left-rear suspension on his MINI John Cooper Works WRC.
Sebastien Ogier topped the Super 2000 class in his Volkswagen Motorsport Skoda as Craig Breen claimed an emotional victory in the Super 2000 World Rally Championship, three months on from the death of his close friend and former co-driver Gareth Roberts.
Brazil’s Paulo Nobre retired his MINI on the road section heading to stage 17 with a battery issue. Jan Habig, from South Africa, restarted under Rally 2 rules following his off on Saturday morning to finish 28th overall.