Tue 12 Sep 2023

WRC Promoter appoints 11teamsports GmbH as official master licensee

11teamsports has been appointed as the official master licensee for the FIA World Rally Championship (WRC), FIA European Rally Championship (ERC) and FIA World Rallycross Championship (World RX) in a five-year agreement.

The recently agreed to strategic collaboration is set to elevate the FIA World Rally Championship’s merchandise options and overall fan experience to an even higher level.


As a well-established German-based sports licensing powerhouse, 11teamsports boasts a comprehensive spectrum of expertise, spanning from product management to cutting-edge e-commerce solutions, personalisation offerings and seamless fulfillment services.


The partnership includes transforming the FIA World Rally Championship (WRC) fan experience – ensuring enthusiasts on all corners of the globe are impeccably kitted out to embrace the exhilarating challenges of rally-watching across some of the world’s most demanding terrains. It will also comprise the FIA European Rally Championship (ERC) and the WRC Promoter’s sister company World Rallycross Promoter, which holds the reins for promoting and marketing the FIA World Rallycross Championship.


Of the agreement, Christian Terörde, Senior Director Marketing & Sales at WRC Promoter (above right), said: "Side-by-side with 11teamsports and its 360-degree merchandise solutions we enter a new era of our licensing business. We are convinced that the rally ecosystem will benefit from this strategic partnership and that we can deliver great products and services to our fans.”


Björn Endter, General Manager Sports Licensing 11teamsports, adds: “The WRC, as well as the ERC and World RX, are premium sports brands reaching and engaging millions of passionate fans worldwide. We are very excited to strengthen these brands with our omni-channel retail business solution by creating a unique and everywhere-accessible fan experience. We will serve motorsports fans around the world with a wide range of product assortment online and in service parks, assisting them in proudly showing their passion for this sport.” 

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