About WRC Promoter GmbH
WRC Promoter GmbH is commercial rights holders of the FIA World Rally Championship and the FIA European Rally Championship.
01
The Company
WRC Promoter GmbH is responsible for all commercial aspects of the Championships, including TV production and the marketing of global media and sponsorship rights. They also have responsibility to increase competitor numbers and to propose the venues that form the calendars.
The company is based in Munich (Germany), Managing Director is Jona Siebel.
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Sustainability
BEYOND RALLY is the WRC Promoter's umbrella platform for sustainability initiatives that contribute to shaping the future of motorsport and materialise its positive impact on society. Through this platform we will articulate, address, and communicate the sport's wider messages on areas such as climate, biodiversity, innovation, responsible management, and social impact, all whilst driving the transition towards a sustainable future.
Sustainability Roadbook
© WRC
Sustainability Case Studies 2025
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WRC Safari Rally Kenya
WRC Vodafone Rally de Portugal
WRC Rally Italia Sardegna
WRC Secto Rally Finland
WRC Central European Rally
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Partner & Sponsors
The WRC and ERC unifiy and fascinate people around the globe, representing motorsport passion and technological innovation. The championships are a highly emotional and effective communication platform, reaching millions on-site fans per season and over 1 billion people through various channels including TV, social and digital media and traditional media outlets.
WRC Promoter provide its partners with more than a “classic” sponsorship. Based on a wide range of truly beneficial branding, money-can’t-buy-experiences, high-end hospitality, digital activations, live events and business opportunities, the Promoter's philosophy grants exclusivity, transparency, individuality and highly professional marketing consultancy services.
WRC Partners
© WRC
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TV & Digital Platforms
The development of TV production technology paired with continuously innovative footage shot from helicopters, drones and onboard systems is significantly increasing the connection between audience and drivers, delivering even more powerful emotions, breathtaking rally action and amazing entertainment. An evolution of the hugely-successful WRC+ platform, Rally.TV became the new home of rally. Subscribers can catch every second of action from the WRC and ERC in one app. As well as every stage and race being streamed live in HD and on demand, Rally.TV gives users more content than ever before - with a host of new and exciting additions including a 24/7 channel and exclusive features. The platform is available on all devices - meaning wherever you are in the world, you’re never far away from all the action.
Rally.TV promo banner image
© Rally.TV
While the official championship websites offer news stories, background information (including history, team and driver profiles), live timing and standings, the hugely successful social media channels of the championsips deliver daily information and entertainment to a cumulated followership of more than seven million fans.
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Championships
WRC Promoter GmbH is responsible for all commercial aspects of the FIA World and FIA European Rally Championships.
FIA World Rally Championship
Established in 1973, the FIA World Rally Championship (WRC) is the FIA’s premium rally series. It showcases high-performance hybrid-powered cars and the world’s best drivers competing in dramatic surroundings, ranging from Sweden’s freezing winter to Kenya’s heat and rocky tracks. Participants battle for drivers’ and manufacturers’ titles at 14 rallies in 2025.
WRC Calendar 2025
© wrc
FIA European Rally Championship
Established in 1953, the 2024 FIA European Rally Championship season includes eight events in Europe. The ERC is made up of three main categories, ERC (for Rally2 cars), ERC3 (for Rally3 cars) and ERC4 (for Rally4 and Rally5 cars). There’s also Junior ERC for drivers 27 and under on 1 January 2025 in Rally4 or Rally5 cars using Hankook tyres.
ERC 2025 Calendar
© ERC
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WRC Factbook 2025
Download the WRC Factbook 2025 (PDF) here.
WRC Factbook 2025 Cover
© WRC
