WRC
WRC Shop rolls out new range ahead of Rallye Monte-Carlo
WRC fans can take on an all-new look for 2026 with the WRC Shop releasing a fresh range ahead of this week’s season-opening Rallye Monte Carlo.
In 2026, the FIA World Rally Championship has teamed up with Australian-based Motorsport Distributors Group to keep its fans kitted out in the latest trends, but with a distinctive WRC identity.
With initial focus on apparel, the range will continue to expand in the coming weeks and months, kitting out fans for every essential they require out on the stages, at their desk top and in their car.
“What we know about our fans, is that they are incredibly dedicated to the WRC as a brand. It does not matter where we go in the world, whether deep in the forest or on mountain passes, the WRC logo is ever-present on beanies, t-shirts and hoodies. Therefore, I have no doubt they will embrace this latest range,” enthused WRC Promoter’s Chief Marketing Officer Arne Dirks.
“We’re proud to partner with WRC to bring fans exclusive, premium merchandise that celebrates the thrill of rallying,” expressed George Nicolopoulos, Managing Director of Motorsport Distributors Group. “From design to delivery, MDG ensures every product captures the spirit of the sport and connects fans with their favourite teams and drivers."
Check out the all-new range and fresh-looking WRC Shop here.
