WRC
WRC reaches global TV audience of 1.3B as 2025 social media growth explodes
The FIA World Rally Championship’s worldwide footprint exploded in 2025, as the cumulative TV audience once more soared beyond a billion whilst social media channels experienced unprecedented growth.
Via more than 50 broadcast partners, dedicated coverage continued to drive the uplift, with cumulative audience for primary TV coverage increasing by 17 per cent. Meanwhile, overall WRC viewing hours rose by 16 per cent year on year, with particularly strong growth in South and Central America (up 95 per cent), spurred by the introduction of the all-new ueno Rally del Paraguay alongside Rally Chile Bio Bío.
Mārtiņš Sesks thrills the crowds at Secto Rally Finland 2025
© At World
“These results reflect a championship that is becoming easier to access and more compelling to follow."
Meanwhile, social media impressions rose by 25 per cent to 2.2 billion but it was in social media video views that climbed 72 per cent to 1.3 billion as WRC’s content continued to resonate across platforms. TikTok engagements increased by 92 per cent and Facebook impressions rose 61 per cent, underlining the continuing impact of short-form and platform-native storytelling. Across the season, WRC’s owned channels also reached over 9.7 million followers, a 15 per cent increase.
WRC Promoter’s Senior Director of Media Rights and OTT Platforms, Philipp Maenner, said: “These results reflect a championship that is becoming easier to access and more compelling to follow across broadcast partners, Rally.TV and social platforms. With viewing, engagement and video consumption all increasing strongly year-on-year, we are focused on further expanding how and where fans can experience WRC.”
Adrien Fourmaux in action in Sardinia in 2025
© At World
It was not just on television and social media that WRC was making waves. WRC.com delivered a standout year too, recording 92.5 million interactions and more than 9.5 million active users as fans consumed every twist of the title fight and followed the action via the official live timing.
Away from live action, long-form content additionally attracted strong audiences, with more than 3.6 million views on YouTube alone for the second season of the championship’s documentary series “WRC: More than Machine Season 2”.
