Thursday | 15 Oct 2015

WRC stars get down to business

WRC stars past and present were guests of WRC Promoter at this week’s Sportel business convention in Monaco.

Luis Moya, world champion co-driver alongside Carlos Sainz in 1990 and 1992, and Michèle Mouton, championship runner-up in 1982 and now FIA World Rally Championship manager, represented the sport’s tradition.

They were joined by current drivers Andreas Mikkelsen (Volkswagen), Mads Østberg (Citroën), Elfyn Evans (M-Sport) and Sébastien Chardonnet at a dinner for global WRC TV broadcast partners as guests of Automobile Club de Monaco.

Also attending were senior representatives from ACM, which organises Rallye Monte-Carlo, including general commissioner Michel Ferry, who hosted the function.

WRC broadcast partners from Britain, Norway, Italy, Cyprus, Belgium, Germany, China, Finland, France, Africa, Latin America and the Middle East were among those present.

Senior management from WRC Promoter, the company which owns the commercial rights to WRC, outlined exciting broadcast opportunities for future years to industry executives during the four-day convention at the Grimaldi Forum.

Sportel is regarded as the most influential convention for the global sports media industry and offered an ideal platform for WRC Promoter to outline content and plans for the championship.

“Sportel attracts the industry’s biggest names and we were delighted to welcome our current stars and legends from the past to meet our broadcast partners and speak fervently about the excitement of WRC,” said WRC Promoter managing director Oliver Ciesla.

“We were hugely encouraged by the interest from executives at some of the world’s leading broadcasters. While continuing to widen fans’ access to WRC across various platforms, we are resolute in our goal of promoting a championship that provides dramatic TV.

“The ACM breathes motorsport history and tradition and we’re extremely grateful for its generous hospitality to allow us to entertain our broadcast partners. It was a privilege to be invited to this exclusive dinner, for which ACM kindly opened its private rooms to non-members,” he added.

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