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Rally Australia signs Kennards Hire as title sponsor
Australia's round of the WRC will be named Kennards Hire Rally Australia after one of the country’s biggest equipment hire companies signed as primary sponsor of the event.
Under the terms of the deal Kennards Hire becomes not only the title sponsor but also the major infrastructure supplier to the rally which runs from 17-20 November.
Using more than 300 kilometres of shire and forestry roads, Kennards Hire Rally Australia will require substantial amounts of infrastructure to build and equip its competitive stages, service park and other facilities across a wide region around its Coffs Harbour headquarters.
“The WRC Rally Australia is staged over an area that covers around 80 kms from north to south and therefore demands an infrastructure partner such as Kennards Hire with exceptional resources and expertise,” said the rally's chairman Ben Rainsford.
“In addition to their technical partnership, Rally Australia and Kennards Hire are together planning initiatives that will boost public awareness of the event, the WRC and, ultimately, increase spectator attendance next November."
This year’s Kennards Hire Rally Australia will be the 25th Rally Australia and the country’s 24th WRC event.
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