Lexar, the leading global brand of flash memory solutions, has become an official supplier to the FIA World Rally Championship.
As part of a multi-year agreement, Lexar will provide a range of memory solutions to the series promoter and its audio-visual production team to help deliver the broadcast of each WRC event to a global audience of 600 million viewers.
High-speed Lexar CompactFlash and microSD cards will capture on-board video from each World Rally Car and Lexar USB drives will be used to transfer stored data and video between locations.
Oliver Ciesla, Managing Director of WRC Promoter GmbH, said: “We are delighted to welcome Lexar as a new official supplier for the FIA World Rally Championship.
“In the world of digital media, instant capture and storage of images is crucial and having access to Lexar’s industry-leading expertise in memory solutions is a real asset to our production team.”
Wes Brewer, VP and General Manager of Lexar, said: “I am pleased that Lexar has become an official supplier to the WRC, one of the most exhilarating and visually stunning sporting spectacles in the world.
“Rallying is at the pinnacle of technology and will allow us to showcase the high-performance capabilities of the latest Lexar products in the most demanding environments. We aim to use this partnership to increase awareness of our products globally and to position ourselves uniquely in the market place.”