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Previews and reviews of WRC events will be screened in 860 McDonald’s restaurants in Germany reaching up to 34 million customers per month.
The short clips, of up to three minutes each, will be broadcast up to 20,000 times per month across all the restaurants.
Keep-fit fans can also enjoy WRC clips as they train at McFit fitness centre, which has 226 studios and 1.2 million members in Germany, Austria, Italy, Poland and Spain.
The clips will be broadcast on 3,300 screens inside the centres, reaching almost seven million people per month, and include event previews and on-event action footage.