Thursday | 19 Dec 2019

Euronics sells WRC+ All Live in Estonia

The WRC’s ground-breaking WRC+ All Live digital service will be available from traditional retail outlets for the first time from today (19 December) under a new scheme launched in Estonia.

Voucher cards providing access to the FIA World Rally Championship via the highly successful WRC+ All Live platform can be purchased on the shelves at Euronics stores across the country, home of world champions Ott Tänak and Martin Järveoja.

Euronics is an international association of more than 14,000 independent electrical retailers in 36 countries. In Estonia, it is the largest electronics retailer with 17 outlets and an online store.

Twelve-month subscription voucher cards are available in Euronics stories at an introductory price of €79.99. The code carried on the cards allows users to activate WRC+ All Live via the www.wrcplus.com website using computer, smartphone, smart TV or tablet.

Euronics Estonia CMO Kristjan Terase said the group felt privileged and hugely excited to be able to share the WRC with customers by introducing voucher cards in its stores.

“Like an ever-growing part of Estonia’s population, we are deeply passionate towards WRC and are looking forward to the upcoming season where Ott Tänak will go on to defend the title he won in 2019,” he said.

WRC+ All Live was launched by WRC Promoter, the championship’s commercial rights holder, in 2018 and has transformed the way the championship is broadcast.

The pioneering service will provide more than 25 hours of thrilling live and on-demand action from every round in 2020, using stunning bird’s eye helicopter images and dramatic onboard cameras as well as trackside footage. It adds up to more than 300 hours across the season.

WRC+ All Live is hugely popular in Estonia

Live interviews with drivers seconds after flashing across the finish line of a special stage convey the full range of emotions experienced by the crew, adding insight into the action fans enjoyed in the preceding minutes.

Analysis from WRC+ All Live’s experts in the service park is allied with breaking news, interviews and reaction from key team personnel. Additional features include live maps and access to daily highlights shows.

Flexibility is a key aspect of All Live and fans can enjoy the action as it happens or on demand from the WRC+ platform. An interactive programme guide provides information to steer them easily through each day.

WRC+ All Live is hugely popular in Estonia and WRC Promoter managing director Oliver Ciesla said Euronics’ move to sell voucher cards marked a major step in raising the championship’s profile in the country even further.

“Ott Tänak and co-driver Martin Järveoja are two of Estonia’s best-known sportsmen and fans carrying the country’s distinctive black, blue and white flag are a popular sight in special stages and at service parks across the globe.

“Fans in Estonia follow WRC with huge enthusiasm and WRC+ All Live gives them the choice and flexibility to join the live action whenever they want and from wherever they are,” he said.

Estonia hosted the WRC’s inaugural non-championship promotional rally in July when more than 50,000 fans attended Rally Estonia. Millions more followed the event across social media and on television. The 2020 event will be held on 24 - 26 July.

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