Tuesday | 31 Aug 2021

Secto Automotive to back Rally Finland

Car leasing company Secto Automotive was announced as the new title sponsor of the 70th anniversary Rally Finland on Tuesday.

Established in 2007, Secto Automotive has more than 4,000 corporate clients and a fleet of over 10,000 vehicles. Approximately a fifth are electrified, making it Finland’s leading privately-owned leasing company and market leader in sustainable vehicles.

“Our team is more than happy about this co-operation,” said Secto Automotive CEO Matias Henkola, who will compete in the WRC3 support category at the 10th round of the FIA World Rally Championship.

“For us, it’s a great platform to tell our story and gain recognition. The motorsport community faces the same challenges that we’ve been tackling within the car industry during the last decade. Thus, we feel confident that we can add value and help with the transition. On top of that, it’s also a matter of the heart.”

Henkola said the sport’s new era, featuring hybrid cars and sustainable fuel from 2022, was key in the company’s move to back the iconic gravel road fixture.

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“We want to show that these technologies and the shift from owning a car to simply using it are not threats, but great new opportunities and we’re thrilled to be on board with [rally organiser] AKK Sports for an amazing ride,” he enthused.

Riku Bitter, CEO of AKK Sports, announced the partnership at a press conference in Helsinki.

“We’ve always taken great pride in our forward-thinking approach with sustainability at the heart of what we do. Secto Automotive is no different with a shared vision for what we hope will be a long future together, starting with October’s 70th anniversary event,” he said.

Secto Automotive Rally Finland is based in Jyväskylä from October 1 – 3.

• AKK Sports CEO Riku Bitter (left) and Secto Automotive CEO Matias Henkola are pictured signing the contract during Tuesday’s press conference

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