About WRC Promoter GmbH
WRC Promoter GmbH is responsible for all commercial aspects of the FIA World and FIA European Rally Championships. WRC Promoter is also the umbrella body for Rallycross Promoter GmbH, which is responsible for all commercial aspects of the FIA World and FIA European Rallycross Championships.
WRC Promoter GmbH and Rallycross Promoter GmbH (the “Promoters”), jointly owned companies of KW25 and Red Bull, are commercial rights holders of the FIA World Rally Championship, the FIA European Rally Championship and the FIA World Rallycross Championship.
WRC Promoter GmbH and Rallycross Promoter GmbH are responsible for all commercial aspects of the Championships, including TV production and the marketing of global media and sponsorship rights. They also have responsibility to increase competitor numbers and to propose the venues that form the calendars.
The companies are based in Munich (Germany), Managing Director is Jona Siebel.
BEYOND RALLY is the WRC Promoter's umbrella platform for sustainability initiatives that contribute to shaping the future of motorsport and materialise its positive impact on society. Through this platform we will articulate, address, and communicate the sport's wider messages on areas such as climate, biodiversity, innovation, responsible management, and social impact, all whilst driving the transition towards a sustainable future.
Partner & Sponsors
The WRC, ERC and World RX Championship unifiy and fascinate people around the globe, representing motorsport passion and technological innovation. The championships are a highly emotional and effective communication platform, reaching millions on-site fans per season and over 1 billion people through various channels including TV, social and digital media and traditional media outlets.
WRC Promoter and Rallycross Promoter provide its partners with more than a “classic” sponsorship. Based on a wide range of truly beneficial branding, money-can’t-buy-experiences, high-end hospitality, digital activations, live event and business opportunities, the Promoter's philosophy grants exclusivity, transparency, individuality and highly professional marketing consultancy services. Curent championship partners can be found here:
TV & Digital Platforms
The development of TV production technology paired with continuously innovative footage shot from helicopters, drones and onboard systems is significantly increasing the connection between audience and drivers, delivering even more powerful emotions, breathtaking rally action and amazing entertainment.
An evolution of the hugely-successful WRC+ platform, Rally.TV will become the new home of rally. Subscribers can catch every second of action from the WRC, ERC and World RX all in one brand-new app. As well as every stage and race being streamed live in HD and on demand, Rally.TV gives users more content than ever before - with a host of new and exciting additions including a 24/7 channel and exclusive features. The platform will be available on all devices - meaning wherever you are in the world, you’ll never be far away from all the action.
While the official championship websites offer news stories, background information (including history, team and driver profiles), live timing and standings, the hugely successful social media channels of the championsips deliver daily information and entertainment to a cumulated followership of more than seven million fans.
Championship websites can be found here: