Rallying, with the FIA World Rally Championship (WRC) as pinnacle, is an epic battle against the elements and the clock. The competitors and their cars master the roughest, contrasting conditions, from snow-packed forest tracks in the intense cold to rock-strewn mountain passes in blistering heat. It is the same spirit of efficiency, performance, and innovation to overcome the toughest challenges that have driven WRC Promoter´s contributions and purpose beyond the rallying sphere.
Beyond Rally is the WRC Promoter´s umbrella platform for sustainability initiatives that contribute to shaping the future of motor sport and materialise its positive impact on society. Through this platform we will articulate, address, and communicate the sport´s wider messages on areas such as climate, biodiversity, innovation, responsible management, and social impact, while driving the transition towards a sustainable future.
It is our firm believe that Rallying must partake in finding answers to some of the world´s most pressing challenges, and serve as a test laboratory and proving ground for scalable solutions.