23 Mar 08
Citroen Sport has announced that Red Bull, the Austrian energy drink manufacturer, has become a new partner of its FIA World Rally Championship programme with the Citroen C4 WRC and drivers Sebastien Loeb and Dani Sordo.
A statement from the team read: “It is the combination of the Citroen brand's international reputation, Team Citroen Total's outstanding performance record and the exceptional personality of the drivers that perfectly matches the vision of Red Bull - creator and global leader of the energy drinks market - which is looking at developing closer ties with the French market.”
Citroen Sport Director Olivier Quesnel said he was delighted with the new association, which will begin on Rally Argentina (March 27-30). "We are extremely happy to have this exciting new opportunity to work with such a dynamic company as Red Bull,” said Quesnel. “The images of our respective firms are very complementary and this partnership will be beneficial since it slots in perfectly with rally sport and with Citroen, which is a particularly active brand."
Red Bull joins Team Citroen-Total's existing partners for 2008, namely Pirelli, Le Coq Sportif, Eurodatacar, Citroen Financement, Magneti-Marelli, Sabelt,Transalliance, OZ Racing and Meteo France Sports.