International Marketing Partner
Michelin In Motorsport
Michelin's strong commitment to motor sport necessitates the development of innovative technologies and competitive tires. Tire life, safety, energy efficiency and the notion of driving pleasure are all factors that are taken on board in the work of the Competition division.
Racing plays a vital role when it comes to developing our road tires, too. The products we test, and which prove satisfactory on the track, go on to become available to the motoring public. It is quite possible, for example, to find a motorcycle racer and a bike fan who run on tires with identical characteristics.
